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Claim, Evidence, Limitation

The Core Pattern

Every scientific communication product in this course should keep three pieces together:

  1. Claim: what you want the audience to understand.
  2. Evidence: the plot, table, dashboard output, code result, or citation that supports it.
  3. Limitation: what the evidence cannot prove.

If one piece is missing, the message is either hard to trust or too easy to overstate.

Build the Table First

Before opening revealjs, make a small table.

Piece Draft
Audience Public-health analyst preparing a briefing
Question How does mean BMI vary by income group in the classroom NHANES dataset?
Claim Mean BMI differs across income groups in the prepared dataset.
Evidence A5 corrected plot and A6 Table 1
Limitation Descriptive, unweighted, classroom snapshot; not causal or population-weighted
Source note CDC/NCHS NHANES public-use data, prepared for classroom use

This table is not an extra deliverable. It is a drafting tool for A8.

Reuse Earlier Work

From A5

Use the corrected plot and caption. The caption already names the statistic, source, exclusions, and limitation. Shorten it for a slide, but do not remove the limitation.

From A6

Use the Table 1, methods note, and provenance/stewardship note. They help the audience understand who is included, which values are missing, and why the result is descriptive.

From A7

Use the audience note and limitation/privacy check. They remind you that a KT product is designed for someone, not for everyone.

Plain-Language Revision

Technical draft:

The grouped BMI means show heterogeneity across IncomeGroup strata.

Plain-language revision:

Average BMI is not the same across income groups in this classroom dataset.

Limitation sentence:

This is a descriptive, unweighted comparison and does not show that income causes BMI differences.

Here is a second example, this time about missing data.

Technical draft:

Rows with missing BMI values were excluded via filter(!is.na(BMI)) prior to aggregation.

Plain-language revision:

Before calculating the group averages, we left out people whose BMI was not recorded.

Limitation sentence:

The averages describe only people with a recorded BMI, so groups with more missing values are less fully represented.

What Not to Do

Avoid these common shortcuts:

  • turning a descriptive pattern into a causal statement;
  • hiding the limitation in tiny text;
  • showing a figure without naming the data source;
  • copying a dashboard screenshot that exposes row-level data;
  • asking AI to “make it more persuasive” without checking accuracy.

Slide-Level Check

For each slide, ask:

  • What is the one claim?
  • Where is the evidence?
  • Where is the limitation?
  • Is the source visible or easy to find?

If a peer cannot answer those questions, revise before submission.